
Martha Rosler’s “Meta-Monumental Garage Sale” invites visitors to haggle over donated items in interactive MoMA installation (photo by twi-ny/mdr)
Museum of Modern Art
The Donald B. and Catherine C. Marron Atrium, second floor
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Museum admission: $22.50 ($12 can be applied to the purchase of a film ticket within thirty days)
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meta-monumental garage sale slideshow
Does Brooklyn-born multimedia conceptual performance artist Martha Rosler have a deal for you! For her first solo exhibition at MoMA, Rosler (“Semiotics of the Kitchen,” “Bringing the War Home: House Beautiful”) is staging the most American of events, a garage sale. (A huge American flag hovers over the installation like the hand of god.) From May through September, Rosler accumulated everyday objects, both her own and through public donations, that she will be selling in MoMA’s second-floor atrium through November 30. Visitors are encouraged to approach Rosler and haggle over items they are interested in, which will be available at whatever price the sixty-nine-year-old Greenpoint-based artist wants to sell them for. And be prepared: Rosler is a tough negotiator. You can also watch the transactions in real time at the sale’s official website. A comment on community, capitalism, and the art market itself, particularly in these difficult economic times, this “Meta-Monumental Garage Sale” is the latest in a series of sales Rosler has been conducting since its debut, at the University of California, San Diego, back in 1973, when she was a graduate student there; New York experienced this previously in 2000 at the New Museum. The space at MoMA resembles a cluttered house, evoking a statement Rosler wrote on a chalkboard all those years ago in San Diego: “Maybe the Garage Sale is a metaphor for the mind.” It’s also a wonderful way to meet a highly influential artist and walk out of MoMA with a unique object that can’t be found in the museum store. Rosler isn’t saying where the money she collects will be going, other than to explain it won’t go into her or the museum’s pockets. (However, one hour’s proceeds from each day’s sales will go directly to the Hurricane Sandy relief effort.) There are several special programs associated with the exhibition: On November 19, a psychic, a stylist, and an art conservator will come together for “Meta-Monumental Garage Sale: Exploring Value Systems”; on November 26, “An Evening with Martha Rosler” will feature Rosler in conversation with curator Sabine Breitwieser, talking about “Meta-Monumental Garage Sale” as well as “She Sees in Herself a New Woman Every Day,” an audiovisual installation that is part of the current “Performing Histories (1)” exhibit; and on November 29, panel and round-table discussions will examine “Meta-Monumental Garage Sale: Women, Labor, and Work.”

In 2004, musician and composer Antony Hegarty and film and video pioneer Charles Atlas premiered their multimedia collaboration, Turning, at the Whitney Biennial. The performance featured 


“Don’t hurry. I’m perfectly happy,” Laura Jesson (Celia Johnson) tells her rather boring husband, Fred (Cyril Raymond), as he returns to his crossword puzzle one night. “How can I possibly say that?” she then thinks to herself. “‘Don’t hurry. I’m perfectly happy.’ If only it were true. Not, I suppose, that anybody’s ever perfectly happy, really. But just to be ordinarily contented, to be at peace. It’s such a little while ago really but it seems an eternity since that train went out of the station, taking him away into the darkness. I was happy then.” In David Lean’s Brief Encounter, one of the greatest romantic films ever made, Laura, a housewife and mother, can’t stop herself from falling for dapper doctor Alec Harvey (Trevor Howard), who is also married. As they explore a potential physical relationship, Laura is wracked with guilt, especially as she keeps bumping into nosy gossip Myrtle Bagot (Joyce Carey). But the two potential lovers are so drawn to each other, filling the holes in each other’s lives, that they consider risking all they have for just one more moment together. Winner of the 1946 Palme d’Or at Cannes, Brief Encounter is told in flashback in Laura’s voice as she goes over every wonderful and terrifying detail in her mind while contemplating whether to spill the beans to the generally oblivious Fred. Written by Noël Coward based on his 1936 one-act play, Still Life, the film features terrifically subtle performances by Johnson and Howard as the daring couple; you can’t help but root for them, despite the possible consequences. Lean, who earned the first of his seven Best Director Oscar nominations for the heartbreaking film, keeps things relatively, well, lean, getting right to the point in less than ninety minutes; he would go on to helm such sprawling epics as The Bridge on the River Kwai, Lawrence of Arabia, Doctor Zhivago, and A Passage to India before his death in 1991 at the age of eighty-three. Brief Encounter is screening on November 16 as part of the Rubin Museum Cabaret Cinema series “Happiness is . . .” and will be introduced by journalist Marie Brenner; the series continues through December 28 with such films as Michael Curtiz’s Casablanca, George Cukor’s Camille, and Vincente Minnellis’s An American in Paris, held in conjunction with the larger Rubin Museum program “
