Billy Wilder takes audiences down quite a Hollywood road in SUNSET BLVD.

SUNSET BOULEVARD (Billy Wilder, 1950)
Rubin Museum of Art
150 West 17th St. at Seventh Ave.
Friday, January 8, $10, 9:30
Series continues Friday nights through February 26
212-620-5000
rubinmuseum.org

“You’re Norma Desmond. You used to be in silent pictures. You used to be big,” handsome young screenwriter Joe Gillis (William Holden) remarks to an older woman in Billy Wilder’s Sunset Boulevard. “I am big. It’s the pictures that got small,” the former star (Gloria Swanson) famously replies. It doesn’t get much bigger than Sunset Boulevard, one of the grandest Hollywood movies ever made about Hollywood. The wickedly entertaining film noir begins in a swimming pool, where Gillis is a floating corpse, seen from below. He then posthumously narrates through flashback precisely what landed him there. On the run from a couple of guys trying to repossess his car, the broke Gillis ends up at a seemingly abandoned mansion, only to find out that it is home to Desmond and her dedicated servant, Max Von Mayerling (Erich von Stroheim). They initially mistake Gillis for the undertaker who is coming to perform a funeral service and burial for Desmond’s pet monkey. (You’ve got to see it to believe it.) When Desmond discovers that Gillis is in fact a screenwriter, she lures him into working with her on her script for a new version of Salome, in which she is determined to play the lead role. “I didn’t know you were planning a comeback,” Gillis says. “I hate that word,” Desmond responds. “It’s a return, a return to the millions of people who have never forgiven me for deserting the screen.” But just as Desmond was unable to make the transition from silent black-and-white films to color and sound pictures, getting Salome off the ground is not going to be as easy as she thinks. Hollywood can be a rather vicious place, after all.

Norma Desmond (Gloria Swanson) keeps a close hold on screenwriter Joe Gillis (William Holden) in SUNSET BLVD.

Nominated for eleven Oscars and winner of three — for the sharp writing, the detailed art/set decoration, and Franz Waxman’s score, which goes from jazzy noir to melodrama — Sunset Boulevard wonderfully bites the hand that feeds it, skewering Hollywood while making references to such real stars as Rudolph Valentino, Mabel Normand, John Gilbert, Greta Garbo, Wallace Reid, and Tyrone Power and such films as Gone with the Wind and King Kong. Actual publicity stills and movie posters abound, in Paramount offices and Desmond’s spectacularly designed home, which was once owned by J. Paul Getty and would later be used for Rebel without a Cause. Cecil B. DeMille, who directed Swanson in many silent films, plays himself in the movie, seen on set making Samson and Delilah. Desmond’s fellow bridge players are portrayed by silent stars Buster Keaton, H. B. Warner, and Anna Q. Nilsson. Meanwhile, before Swanson fired him, von Stroheim directed her in the silent film Queen Kelly, which is the movie Max shows Gillis in Desmond’s screening room. (Swanson herself would go on to make only three more feature films; she passed away in 1983 at the age of eighty-four.) John F. Seitz’s black-and-white cinematography and inventive use of camera placement, from underwater to high above the action, makes the most of Hans Dreier’s sets and Swanson’s fabulous costumes and makeup. Sunset Boulevard is the thirteenth and final collaboration between writer-director Wilder and writer-producer Charles Brackett, who together previously made The Lost Weekend and A Foreign Affair. Wilder and Holden would go on to make Stalag 17, Sabrina, and Fedora together. Finally, of course, Sunset Boulevard concludes with one of the greatest quotes in Hollywood history. Sunset Boulevard is screening January 8 as part of the Rubin Museum Cabaret Cinema series “Steve McCurry Selects,” held in conjunction with the photo exhibition “Steve McCurry: India,” and will be introduced by a special guest. The series continues Friday nights through February 26 with such other classics as Jean Renoir’s The Grand Illusion, Carol Reed’s The Third Man, and Federico Fellini’s Amarcord.