John Frieda mobile hair-care salon will offer free treatments in Times Square April 27-29
Broadway between 42nd & 43rd Sts.
April 27-29, free, 11:00 am – 7:00 pm
www.johnfrieda.com/salontour2010
Monster trucks in NYC don’t usually equal high style, but the eighteen-wheeler pulling into Times Square April 27, 28, and 29 brings exactly that. The John Frieda/BCBG Style on Site Tour features a massive semi, gutted and turned into a huge mobile salon, with receptionist, styling stations, and more — just like a regular hair place but without the NYC rent. In the truck, celebrity hair guru Harry Josh, who does Gisele Bundchen’s signature color and works on such trendy New Yorkers as Gwyneth Paltrow and Sarah Jessica Parker, will join with a team of John Frieda stylists to dish out free fifteen-minute style consultations and lessons on a first-come, first-served basis, featuring personalized “prescriptions” for John Frieda products. After the hair sessions, visitors are invited to the BCBG mini-boutique for fashion advice and to pick up event-exclusive products available at a special John Frieda discount. If you can’t make it to Times Square, sign up to win a one-on-one consult with Josh via Skype, or catch the bus at one of its remaining stops in Philadelphia, Los Angeles, Atlanta, Miami, Houston, San Francisco, Minneapolis, and Chicago.
But a pair of lucky twi-ny readers can win the new John Frieda Root Awakening line for free: Just send your email address to contest@twi-ny.com with your name, age, and daytime phone number by Thursday, April 29, at 3:00 pm. All entrants must be at least twenty-one years of age; the two winners will be selected at random.