The Black Mirror Experience takes place on a special grid at the Shed (photo by twi-ny/mdr)
THE BLACK MIRROR EXPERIENCE
The Shed
545 West 30th St. at Eleventh Ave.
Tuesday – Sunday through September 6, $56.35-$79.35 (approx. 10% discount for groups of four to six; priority access for VIP)
theshed.org
nyc.theblackmirrorexperience.com
The Black Mirror Experience is an ultracool interactive, immersive, participatory, multimedia, AI-generated, virtual reality presentation at the Shed that puts you inside an episode of the hit streaming series.
Inspired by The Twilight Zone, Black Mirror is an Emmy-winning British anthology show created in 2011 by Charlie Brooker; there have been thirty-two episodes across seven seasons in addition to two specials, with a dedicated focus on how advancements in technology impact the future of humanity.
In The Black Mirror Experience, which earned a Special Mention at the 2026 Cannes Film Festival and is concurrently taking place in Montreal and Madrid as well as New York City, groups of up to six people at a time, wearing VR headsets, enter the mysterious world of Phaethon Labs. Each person has their biometrics scanned in order to create their own LifeAgent, a lifelike avatar, and then is thrust into an original story by Brooker that introduces the LifeAgent Integration Pathway, leading from a store, a life goals selection, and general orientation to a neural mapping facility, the LifeAgent Customization Centre, a testing playground, and final delivery. Its motto: “Do less. Live more.”
“At Phaethon, we believe in reversing time’s decline, because your LifeAgent exists to give you back what time has taken: space, clarity, energy, and self. Which is why our origin story imagines these ancient ages in reverse,” Phaethon Labs founder Dakota “Cody” Winters explains.
Phaethon is named after the Greek demigod who searched for his father, Helios, and traveled too close to the sun, an apt metaphor for the dangers of AI. A chart details Phaethon’s brief history from the Genesis Iron Age in 2025, the Breakthrough Age of Heroes in 2027, and the Revelation Bronze Age in 2028 to the Evolution Silver Age in 2029 and the Revolution Underway Golden Age in 2030 and beyond. Various items are on display, including a PhaethonVault, which stores thoughts and memories; PhaethonSync neural implants for communicating with your LifeAgent; and an Emotional Intelligence Filter.
“I wasn’t trying to create a new kind of AI. I was just trying to understand how my own brain worked,” Winters states.
The journey into the AI world is a VR marvel. I had two companions in my group; we boarded a shuttle that moved us into various fantastical realms, where we competed in a game show, formed a band, danced, painted, and spoke with Sigmund Freud. Through it all, we were accompanied by our LifeAgent, which gets pretty creepy, for reasons I won’t divulge here. Just when you think the credits are going to roll — without ever having kicked into overdrive — a spectacular twist sends you deep into a darkly threatening society from which escape will not come easily. It’s absolutely thrilling as you battle strange creatures, claustrophobic rooms, and yourself, desperately attempting to survive against ever-mounting odds.
Depending on your answers to several questions, some of the details of your adventure will be different from those of your friends, just like in real life. At one point, I was luxuriating in a gorgeous mountain mansion, a tiger by my side, while my wife was advising a small cult in Bhutan.
The narrative reaches its epic conclusion after about fifty minutes; when you return your headset, you get to see others in the midst of the odyssey, which is in itself a fun revelation.
“Is that we looked like?” I asked a member of the staff.
“Yup,” she responded with a smile.
I’m not a video-game player, but I had a blast. I am a big fan of Black Mirror, but you don’t have to know anything about it to get caught up in these proceedings. (However, you should watch the show, which casts a sharp reflection on who we are and where we are going; I suggest starting with “The National Anthem,” “San Junipero,” and “USS Callister.”)
On the way out, you are given a link to a video that re-creates your actions not the way you saw them but how the technology has re-created it.
Like most of us, I have severe suspicions about the future of AI, but when it is used for such astonishing, harmless exhilaration as The Black Mirror Experience, count me in as one of the converted.
[Mark Rifkin is a Brooklyn-born, Manhattan-based writer; you can follow him on Substack here.]