Entrepreneur and impresario Michael Dorf takes a much-deserved break during the pandemic (photo courtesy Michael Dorf)
City Winery New York
25 Eleventh Ave. at Fifteenth St.
646-751-6033
citywinery.com
michaeldorf.com
In Indulge Your Senses: Scaling Intimacy in a Digital World, music entrepreneur and philanthropist Michael Dorf writes about opening night at his new club, City Winery: “By then, the smartphone and social-media revolution was underway, and I realized why music fans were showing up in droves. Like me, they had inadvertently let technology disrupt their connection to music — and now they were coming to City Winery to get away from their devices. They were eager to escape their hermetic digital bubble, excited to watch their favorite musicians pluck real guitar strings and slam actual drum skins while also nourishing their other senses — the dramatic sight of a legendary performer up close, the aroma of the winery, the taste of great food and wine, the touch of a nearby friend. . . . Man, it feels great to be back in the real world.”
The Wisconsin-born longtime New Yorker and married father of three wrote those words in 2019 about a 2008 New Year’s Eve concert by Joan Osborne, but he could just as easily have written them today, as the country emerges from a lengthy pandemic lockdown. The amiable and driven Dorf started the much-loved Knitting Factory in 1986 with Louise Spitzer, when he was a twenty-three-year-old Washington University psychology and business graduate. (“We had no idea what we were doing!” he has admitted.) In 2008 he opened City Winery on Varick St., an intimate venue where fans came for food, wine, and music. Among the many acts who played there were Richard Thompson, Kasey Chambers, Robyn Hitchcock, the Mountain Goats, Living Colour, Bob Mould, Nanci Griffith, Eric Burdon, Los Lonely Boys, Lucinda Williams, Todd Rundgren, Steve Earle, Ian Hunter, Ed Sheeran, and Prince. Dorf has also presented “The Music Of” concerts at Carnegie Hall, paying tribute to such musicians as Bruce Springsteen, R.E.M., Led Zeppelin, Aretha Franklin, David Bowie, Bob Dylan, the Who, and Joni Mitchell with all-star lineups, raising money for music education in schools.
In 2020, just before the coronavirus crisis stopped the world, City Winery moved to a thirty-two-thousand-square-foot space on Pier 57 in Hudson River Park. During the pandemic, Dorf and City Winery hosted special livestreamed holiday concerts for Mother’s Day, Valentine’s Day, and Father’s Day and virtual seders for Passover. Early on, Dorf, who also runs City Vineyard, became a vocal advocate for the reopening of bars, restaurants, and music venues, citing numerous inconsistencies and incongruities in government regulations. Following strict CDC guidelines, City Winery is back in business, with music, food, and wine flowing. The upcoming schedule includes Suzanne Vega, John Waters, Betty, Los Lobos, Aimee Mann, and David Broza.
On December 13, City Winery and the Town Hall are joining forces for the seventh annual John Henry’s Friends benefit to raise funds for the educational needs of autistic children; the concert features Steve Earle and the Dukes with special guests Bruce Springsteen, Rosanne Cash, Willie Nile, and the Mastersons.
Dorf recently shared his thoughts with twi-ny on coming out of the lockdown, charity concerts, the future of livestreamed shows, and how great it feels to be back in the real world.
twi-ny: You were one of the leading advocates for reopening New York City, especially entertainment venues. What were the major issues that you felt the government wasn’t getting?
michael dorf: We all agreed, we needed to do things safe. But in the bureaucratic fear in the beginning, there was no practical thinking around seating vs. standing, paid tickets vs. just free music, etc. We wanted to take the smart Dr. Fauci approach to the gatherings, whether it was rapid testing, social distancing, and provide real world producer input so that we could follow what was being advised but dovetailed for live performances.
twi-ny: A lot of people like to knock Sen. Schumer, but he really pushed Save Our Stages. What was his involvement like?
md: People like to bash everyone and that is unfortunate. Chuck Schumer and several others helped enormously to push for our industry. He understood live music, theater, dance, and the impact it was having, not just on our venues, but on all our people, the ecosystem of the live entertainment world. I have tremendous respect for him because of this.
twi-ny: Your virtual seders were a blast. Going forward, will you do some kind of hybrid Passover?
md: Breaking bread (in this case matzah) around the table with other human beings is the essence of the seder. Now, my Passover event, which I’ve been doing in New York City for over twenty-five years now, is certainly not your normal seder. So, I think a hybrid is our future, three hundred people live in on our room in NYC and another few thousand around the globe.
twi-ny: You also hosted several special holiday streaming shows with artists from around the country, and you have livestreams coming up with Jacob Whitesides, Sa-Roc, the Empty Pockets, and Woofstock. Will you be doing more of that in the future, or do you see that coming to an eventual end?
md: Again, our business is to create live, intimate gatherings of people and sell them food, wine, great service, and an experience they will remember. We can’t do that as well virtually (especially the selling of wine), but certainly when it is practical for us to add the livestream for shows and events so that people who can’t travel to any of our venues can partially experience the event.
twi-ny: When you first reopened, what was the reaction of artists and audiences? Was there any initial hesitancy on the part of either or both?
md: Audiences are still a bit hesitant, especially as we live in a world where breakthrough cases happen, even with all our strict protocols of vaccine-only admissions and masks for all unless eating and drinking. Nevertheless, people miss the magic of live entertainment and when you get to it, it is an emotional experience that one misses. Artists are so grateful to be working again and audiences grateful to be entertained. Together, we are seeing lovefests every night with very happy fans and artists.
twi-ny: Were those reactions different at your various locations? Or was the situation pretty much the same in Boston, Chicago, Nashville, Atlanta, Philly, the Hudson Valley, and DC?
md: It is similar. In Nashville, perhaps a little weirder given the local political insanity and freer laws. But for the most part, we have worked hard to push smart policies on admission and staff throughout the pandemic. It’s not over either.
twi-ny: No, it’s not. City Winery is renowned for its vintages. Has the pandemic, as well as climate change, affected your vineyards?
md: Well, thanks for the positive on the wine. The pandemic has only made working in the winery and harvest more difficult from a labor perspective. However, global warming, the fires and temperature out west and in Europe, has severely affected the crop, the yield. The lack of water has made some vineyards not be able to deliver their grapes. It is only going to get more difficult for a supply of grapes, and prices on wine will be going up.
twi-ny: Are you loving your new location on the Hudson? What do you think of your neighbor, Little Island?
md: Love our new location; the entire neighborhood is filled with the arts — architecture, visual arts, cool businesses, and, yes, Little Island is very cool. We are also near the Whitney Museum, the Meatpacking District, the High Line, and so many other cool buildings.
twi-ny: City Winery has always put on terrific benefit shows, raising money for music education in schools with your annual “The Music Of” concerts at Carnegie Hall. Next up is Carly Simon in March, with Darlene Love, Livingston Taylor, Bettye Lavette, Jimmy Webb, and more to be announced. Can you share who might be feted in the future?
md: I’m a kid in a candy shop, thinking about the future shows at Carnegie. The music of Stevie Wonder, CSN, Dolly Parton, U2, Sting, so many other great songwriters out there to do. There are so many artists that love them and want to pay homage to them. And there remains much-needed cash to the music programs that serve undersupported youth in schools around the country.
twi-ny: On December 13, you’re teaming up with the Town Hall for the seventh annual John Henry’s Friends Benefit, featuring Steve Earle & the Dukes and several of his amazing colleagues. What can you tell us about that show and the charity?
md: We have done this to support our friend Steve Earle, who is really the hero of this evening. His son is autistic and goes to the Keswell School, which this benefits. Steve makes the importance of this real by explaining to the audience the severity and challenges and why we need to support this program. It’s very powerful stuff, and this year’s show is going to blow people away. It feels great for all of us at City Winery to help raise these important funds.
twi-ny: You seem to have been going nonstop for decades; do you ever take a break? When you’re not at City Winery, what cultural things are you doing elsewhere?
md: I like to hike, need to hike. I like to golf, need to golf. I like wine, I like my kids, I like my friends. But I love what I do. I love creating spaces where people can gather, indulge their senses, and creating lasting memories. It keeps me going, and we have a lot more still to do and grow. Five new locations in 2022 and many more before I am done.