SONG OF THE DAY: “BEYOND” BY THE BIRTHDAY MASSACRE

While birthdays tend to show up once a year, Canadian synth rockers the Birthday Massacre are not quite so regular, but every time they come around, you can be sure it will be one helluva party. Formed in 1999 as Imagica and rechristened the Birthday Massacre in 2001, the band has a loud, aggressive, propulsive sound that melds together multiple genres, including heavy metal, goth, dance, electronica, industrial, and, perhaps most endearingly, the ’80s power ballad, on such roaring records as Violet, Walking with Strangers, and Pins and Needles. Their latest sonic assault, their seventh album in fifteen years, is Superstition, out November 11 from Metropolis, featuring such overpowering, cinematic tracks as “Divide,” “Surrender,” “Trinity,” the absolutely epic “The Other Side,” and “Destroyer,” on which cofounder and lead singer Chibi proclaims, “This is a fantasy / a projection of vanity / a quiet illusion controlling me / It took the best of me / dissolving my sanity / a silent intrusion destroying me.” As big as the sound is on record — and it’s pretty damn big — it expands and explodes onstage, where Chibi, guitarists Falcore and Rainbow, synth player Owen, drummer Rhim, and bassist Nate Manor (we don’t know what he did wrong to have to use two names) really rock out and immerse you in their dark but inviting world. (Just check out that album cover, which is scary cute, and not in a Hello Kitty way.) The Birthday Massacre will be at Webster Hall’s Marlin Room on November 12 with New Years Day and the Red Paintings. Prepare to be blown away.