Hello Kitty Cafe truck will continue serving heaping portion of kawaii on Monday in Times Square (photo by twi-ny/mdr)
Times Square
1565 Broadway
Monday, October 26, 10:00 am – 8:00 pm
twitter.com/hellokittycafe
hello kitty cafe slideshow
The very pink Hello Kitty Cafe pop-up food truck will be back in Times Square on Monday, celebrating the recent fortieth anniversary of this fascinating feline fashion icon and avatar of the Japanese concept of kawaii, or “cute,” which sometimes seems to have taken over the globe. Devotees mourned the Hello Kitty store’s departure this past August from Forty-Second St. but can celebrate its temporary new digs at 1565 Broadway, which will remain open through the holiday season. The pink cafe van outside sells strawberry lemonade, bottles of water with a bow, sugary donuts, sweetly decorated petit-four cakes, a macaron box, dainty coffee mugs, and adorable T-shirts. Food purchases of $25 and more get you a free tote bag as well.