Saks Fifth Avenue
611 Fifth Ave. at 49th St.
Once again inspired by the 2009 picture book Twinkle, Twinkle, Little Flake, in which writer Mike Reiss and illustrator Roger Chouinard tell the story of a snowflake discovering the Saks Fifth Avenue holiday window display, Saks is presenting its sixth annual 3-D musical projection on the iconic store’s Fifth Ave. facade. “The Snowflake & the Bubble Spectacular” begins with a gear countdown, then turns windows into doors that creak open to reveal falling snowflakes and pipes that emit bubbles that explode, set to a newly commissioned soundtrack. The window displays themselves are based on the book Who Makes the Snow?, Naresh Ramchandani and Ilyanna Kerr’s children’s book about little Holly, Yottoy the Yeti, and Saks, with elements from the story accompanied by fashion creations from Alexander McQueen, Nina Ricci, Proenza Schouler, Stella McCartney, Haider Ackermann, Naeem Khan, Rag & Bone, Olivier Theyskens, Marchesa, and Erdem.